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CBS Sports to open fantasy platform to developers
OSKAR GARCIA
(The Associated Press)

12:03:56PM (ET) Tuesday,January 17,2012.

LAS VEGAS (AP) — CBS Sports is opening its fantasy sports platform to third-party developers, allowing them to sell league-specific apps that will likely make this year's games a lot more competitive for millions of players and — developers hope — the $800 million per year fantasy sports industry even more lucrative.

The deal was expected to be announced Tuesday at an industry meeting in Las Vegas. It will allow developers to create and sell just about any fantasy sports-related apps they can think of to users of CBSSports.com, one of the world's three largest fantasy sports websites.

Fantasy sports games have become a huge marketing hit for professional sports leagues including the NFL, Major League Baseball and the NBA, because the seasonal games encourage fans to keep track of players throughout each sport and watch multiple games involving teams across the country each day. Roughly 34 million people in the United States and Canada participate in fantasy sports each year, according to the Fantasy Sports Trade Association. Many players gamble with friends on leagues made up of imagined teams of real-life athletes, with points scored according to those athletes' individual performances during games.

For players, the deal means tools to help with everything from draft advice to lineup analysis will be available right in the site, customizable for each specific fantasy league.


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CBS Tech...

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