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Cricket's Muve Music attracts 200,000 subscribers
RYAN NAKASHIMA
(The Associated Press)


LOS ANGELES (AP) — Muve Music, the unlimited music plan offered by prepaid cellphone company Cricket, has doubled the number of subscribers it has to 200,000 in the past two months.

The milestone announced Thursday makes Muve the clear No. 2 in the subscription music category behind only Rhapsody, which has about 800,000 subscribers.

Cricket, a division of the nation's seventh-largest carrier, Leap Wireless International Inc., also announced that it would begin offering the service along with unlimited voice, data and texting for $65 a month on Android-powered smartphones by the end of September. Up until now, the service has only been offered on a traditional cellphone with stripped-down capabilities for $55 a month, a deal that also offered unlimited voice, data and texting.

Cricket's music service has grown rapidly since launching in January, partly because it bundles the music service with customers' regular cellphone bills and eliminates incremental charges for downloading new songs. Users on average download more than 400 songs per month and listen to music two to three hours per day.


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