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The Birds of 'Rio'
Gary Susman

(moviefone)

06:42:39AM (DST) Monday,April 18,2011.



The family audience that made 'Hop' the top movie of the last two weeks finally went south. To Brazil.

The macaws of 'Rio' can crow over the year's biggest opening weekend so far, debuting with an estimated $40 million. Belated horror sequel 'Scream 4,' which some experts thought would give 'Rio' a run for its money, settled for about half as much, premiering with an estimated $19.3 million.
More-->The Birds of 'Rio' Slay 'Scream 4': Box Office Report April 15-17 - The Moviefone Blog

Some pundits expected 'Rio' to fly even higher than it did, as high as $45 or even $50 million. After all, it's from Blue Sky (the animation house behind the 'Ice Age' franchise and 'Horton Hears a Who'), it got excellent reviews, it has a family-friendly G rating, it opened on more than 3,800 screens, and it's getting 3D ticket prices. On the other hand, it wasn't based on a familiar property, and it was competing against 'Hop,' which still has a few jumps left in it during its third week. Still, 'Rio' edged out another talking-critter cartoon, 'Rango' (which opened at $38.1 million) as the year's biggest debut, and its per-screen average (an impressive $10,455 per venue) suggests that these birds will be nesting at the upper reaches of the box office for a while.

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* The Original "Scream" movie was ok.
The others followed were mediocre,my opinion.
When sequels slowly fizzles,its time to produce something different.
Despite the weather conditions and its devastations,the box offices did well. *

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