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Apple fans: Company is more than Steve Jobs
BARBARA ORTUTAY
The Associated Press



05:54:07AM (DST) Thursday,August 25,2011.

NEW YORK (AP) — Apple fans and would-be customers seemed to agree that while Steve Jobs' charisma and innovative genius is one-of-a-kind, the company he built will survive without him.

On Wednesday night, after he resigned as CEO of the iconic gadget maker, Jobs was not the topic of conversation among shoppers, browsers or the blue-shirted employees at the Apple store on Manhattan's swanky Fifth Avenue. On the display computers set up around the store, people scrolled through Facebook photos, looked up bank account balances and watched videos on YouTube. They weren't, from the looks of it, reading news stories about Jobs.

"Apple's created an identity for themselves that is well above and beyond Steve Jobs. People don't think of Steve Jobs when they think of Apple, they think of a sexy brand," said Jared Karlow, 23, who works in information technology for the financial services industry. "You could say the same thing about Microsoft. They have outlived Bill Gates."



Jobs resigned as CEO on Wednesday, saying he can no longer handle the job. He said he will continue to play a leadership role and was elected chairman of the board. He has been on medical leave since January. Apple's chief operating officer, Tim Cook, who has been filling in for Jobs, was named as CEO.

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Talking about a legacy that will live forever...

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