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Barnes & Noble's unveils $249 Nook Tablet
AP Retail Writer
(The Associated Press)

02:55:16PM (ET) Monday,November 7,2011.

NEW YORK (AP) — Barnes & Noble Inc. on Monday unveiled its new $249 Nook Tablet, an e-book reader that includes more features of a full-blown tablet than its prior offerings as the tablet wars heat up ahead of the all-important holiday season.

Tablets and e-book readers are expected to be popular gifts during the holidays, and both Barnes & Noble and Amazon are hoping to challenge the dominant Apple iPad for a piece of the holiday pie. Barnes & Noble's launch comes weeks after Amazon.com announced its $199 Kindle Fire tablet. While Barnes & Noble didn't match that price, the Nook Tablet offers more memory and claims a longer battery life than the Kindle Fire.

The Nook Tablet will be in stores and shipped to homes on Nov. 17. Like the Nook Color, it has a 7-inch color touchscreen, and will come preloaded with apps from Netflix and Hulu. Barnes & Noble also cut the price on its Nook Color, which doesn't offer streaming services, to $199, and its Nook Simple Touch Reader, a black-and-white reader that doesn't have a browser, to $99.

Since introducing its first Nook in 2009, Barnes & Noble has been spending heavily on its e-book readers and e-bookstore in an effort to stay afloat as it faces changes in how people read books and tough competition from discounters and online retailers. The New York company has struggled to return a profit. In its most recent quarter it reported a narrower loss as revenue edged up 2 percent to $1.42 billion.

The Nook Tablet weighs less than a pound, has a battery life that enables nine hours of video watching and comes with 16 gigabytes of memory with an expandable SD slot to add memory.

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