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Alexkid

Wal-Mart ups the ante in holiday price matching
ANNE D'INNOCENZIO
(The Associated Press)

07:33:45AM (DST) Monday,October 24,2011.

NEW YORK (AP) — Wal-Mart Stores Inc., the world's largest retailer, announced a new holiday price-matching strategy that aims to pull in procrastinators early by giving them a big incentive: a guarantee they'll get the lowest prices no matter when they buy during the season.

The discounter said Monday it will be matching prices on all its products — even after the purchases are made. Shoppers who buy a product — whether on its website or in its stores — from Nov. 1 to Dec. 25 but then find the identical item for less at a rival later will receive a gift card for the price difference. To qualify, shoppers need to bring in the original Wal-Mart receipt and the local competitor's print ad. Gift cards will not be given out after Dec. 25.

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Seems the holiday shopping season will be interesting.
It will be a strategic shopping season for retailers such as Wal-Mart and the consumer.
I have feeling it has started.

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Yeah...Do That.