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P&G 4Q profit rises; plans for slowing US sales
DAN SEWELL
(The Associated Press)



06:43:19PM (DST) Friday,August 5,2011.

CINCINNATI (AP) — Procter & Gamble Co. plans to seek out new consumers in emerging markets around the globe while giving shoppers in the U.S. and other developed markets more choices in products and prices as their countries' economies continue to sputter.

The maker of Gillette shavers, Tide detergent and Pamper diapers reported double-digit net income and revenue increases for its fourth quarter with sales gains in countries led by Brazil, India and China. But it gave a cautious forecast for the year ahead because of expectations for little growth in the United States and other developed countries. P&G's guidance indicated slowing sales in this quarter, which began July 1.

"I don't think there's any question that consumers, particularly in developed markets, are under pressure," Bob McDonald, P&G's chairman and CEO, told reporters Friday in a conference call.

P&G shares rose 99 cents to $60.57 in afternoon trading. They've traded from $59.17 to $67.72 in the past year.

The company said it is cutting costs by restructuring management and streamlining operations, but is outspending competitors in research and development of new products and in marketing. The world's biggest advertiser said it spent $9.3 billion on marketing last year, the second straight year it has set a company record, while investing $2 billion in R&D.

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Stragedy move for Proctor and Gamble.

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